How to create an admirable company (Or How to create the world)
Metaphors help to understand
everything. A powerful and common metaphor refers to the creation of the world.
In all religions there is a god who created the world, a demiurge who found in
nothing the elements that shaped the world. In a company there is also a
demiurge who creates (= gets) things like infrastructure, money, people; it
orders and establishes mechanisms that allow the creation of value (vision,
brand, market share, commitment of employees).
The leader is not all-powerful
as the god who gets things or results out of nothing; but he has at his
disposal the necessary elements to build his great work, the great organization
or great company. In Western religions, it is said that the world was created
in five days and on the sixth day man was created; in organizations, the leader
is placed on the "sixth day" to build his organization. The creator
god breathed in or induced life in his creatures, the leader infuses the spirit
of greatness into his organization.
In organizations, decisions
depend on the bosses, commanders, presidents, kings or whatever; but only an
inspiring leader can lead and form a great organization, a great army, a great
country or kingdom.
In creation there are two
elements, the magic formula will; the capacity for creation is implicit. The
will, from the human point of view, is the human capacity to decide freely what
is wanted and what is not. It is the desire or intention, the ability to decide
and order one's behavior to achieve results, and be aware of it.
Suppose in a company there are
two groups of people: The millennials and the loyal collaborators. Attributes
are not exclusive because there may be "loyal millennials", but most
do not (a quality accepted by the millennial). In the scope of probability, the
sum of values does not exceed 1 (formula 1).
When we consider an attitude, a
behavior, a condition expressed by the will, the previous formula does not
work, because the sum can be greater than 1 if the act of joint action is positive;
or less than 1 if this act is negative. In the first case, it is evident the
existence of a leader who obtains Synergy from the resources available; in the
other case, it reveals a mediocre or destructive boss, who does not know and
can not get the best of available resources. For simplicity two components, A,
and B, were presented; for a greater number the concept is similar and the
formula is complex but does not change the essence of interpretation.
The strength of these formulas
depends on who uses them or formulates them. The creator of worlds has will and
power, power to get things out of nothing, willing to infuse life and order
their functioning; the leader also has power and will. Power is expressed
through the ability to acquire assets through a financial credit and order the
recruitment of talents for the company, the will manifests itself in ordering
and creating relationships to obtain maximum collaboration and commitment. The
creator god and the leader use formula 2, in which there is no exclusion. A god
with limited power or vision is limited to formula 1 and produces a pile of
things; any boss does the same and ends up destroying value in the company.
Leaders are demiurges, bosses are never.
The metaphor of the creation of
the world is expressed in a simple phase; Fiat lux (let there be light); the
process of creating a powerful company is expressed by the "formula"
of synergy: 1 + 1 = 3. A god who has the power and the will to create worlds; a
leader who employs the will to create a great company. The two always add up.
